Custom UK Web Development Agency, Manchester

HERA is a specialist aviation software platform supporting pilot training, competency management and performance analysis. Used by British Airways, BA Cityflyer and BA Euroflyer, it centralises training records, pilot development and performance data.

The Challenge

Airline training teams manage extensive competency assessments, performance data and ongoing pilot development within a complex, highly regulated environment. Disconnected systems, spreadsheets and manual reporting can make it difficult to identify trends, maintain a consistent view of performance and access actionable insights. HERA needed to bring all of these processes together in a secure, scalable platform.

Our Strategy

We designed and developed HERA from scratch as a bespoke aviation SaaS platform tailored to airline training departments. Intuitive dashboards, advanced reporting and competency-based analysis transform complex training data into actionable insights. Meanwhile, structured data management and near real-time processing improve visibility of pilot progress, performance trends and training outcomes. Built for security, scalability and multi-airline operations, HERA supports consistent reporting and evolving operational needs.

Key Features

• Bespoke aviation SaaS platform
• Pilot training management
• Competency-based assessment tracking
• Pilot performance monitoring
• Advanced analytics dashboards
• Real-time training data
• Individual progress tracking
• Training performance insights
• Centralised training records
• Multi-airline operational support
  

The Result 

By consolidating training data into a secure digital environment, Pixel created a sophisticated aviation SaaS platform that improves performance visibility, streamlines reporting and helps training teams make better-informed decisions. Overall, the platform demonstrates how bespoke enterprise software can support critical processes within one of the world's most demanding and highly regulated industries.

SmartTrace is a leading pet microchip registration and identification platform, helping reunite lost pets with their owners through a secure national database. 

The Challenge

Starting from scratch in the pet identification industry, SmartTrace needed a technology partner to turn its vision into a secure, reliable and scalable platform, delivering a straightforward registration experience for pet owners while laying the foundations for long-term commercial growth.

Our Strategy

We have partnered with SmartTrace since its inception, delivering end-to-end design, bespoke development and ongoing technical support. Through a series of bespoke digital platforms, including a secure pet registration database and dedicated pet owner portal, we've helped transform its initial concept into a scalable commercial operation. Our long-term approach focuses on evolving the technology alongside the business, strengthening the platform’s scalability, data management and reliability to accommodate growing demand. 

Key Features

• Bespoke web application development
• Secure pet records database
• Dedicated pet owner portal
• Integrated microchip registration management
• Centralised ownership record management
• Secure user account authentication
• Scalable database architecture design
• Protected pet owner information
• Intuitive user experience design
• Ongoing technical platform support
  

The Result

A long-term technology partnership has helped SmartTrace grow from startup to multimillion-pound business. With over 1.6 million pet records held across its platforms, SmartTrace has a secure, scalable digital foundation supporting continued growth and reliable pet identification.

A leading global sports marketing agency required a centralised platform to manage the complexities of stadium advertising, sponsorship rights, inventory and campaign delivery across multiple sports, clubs, leagues and international commercial partners.

Working with clubs across the Premier League, EFL, Rugby League, Cricket, Bundesliga and La Liga, alongside major global brands, the agency needed a scalable solution to streamline operations, automate workflows and support continued international expansion.

Our Strategy

We designed and developed Playmaker, a bespoke enterprise sports advertising platform connecting clubs, brands, competitions and commercial partners within one digital ecosystem.

By centralising advertising rights, automating campaign workflows and coordinating venue-specific requirements, the platform simplifies complex commercial operations across multiple sports and international markets.

Ongoing development introduces intelligent automation and AI-powered functionality, supporting the agency’s continued growth across European football, including Germany and Spain, alongside its wider sporting and global brand partnerships.

Key Features

• Bespoke enterprise platform development
• Multi-sport, club and league management
• Centralised advertising rights management
• Sponsorship inventory and campaign coordination
• Fixture-based advertising campaign scheduling
• Stadium and venue-specific advertising format management
• Automated creative asset distribution
• Campaign approval workflow automation
• AI-powered media analysis tools
• Real-time campaign delivery reporting

The Result

Playmaker supports complex advertising operations across the majority of Premier League stadiums, an extensive EFL club network and a growing portfolio of international sporting and commercial partnerships.

Designed and developed by Pixel, the platform centralises advertising rights, streamlines campaign delivery and simplifies the management of high-value sponsorship relationships.

Built for scalability and continued innovation, Playmaker enables a leading global sports marketing agency to coordinate advertising campaigns more efficiently, support international expansion and connect global brands with millions of sports fans.

Water Direct is a leading UK provider of alternative and emergency water supply solutions, supporting utilities, commercial organisations and public-sector customers nationwide.

The Challenge

Managing emergency water supply often involves coordinating vehicles, monitoring live incidents and processing large volumes of operational information. Water Direct needed a centralised intelligence platform to connect to live pump tanker data with wider business systems, giving internal teams and customers secure access to clear dashboards, actionable insights and detailed reports.

Our Strategy

We developed a bespoke business intelligence platform integrating live data from pump tankers on active jobs. Custom dashboards, advanced data processing and analytical tools turn complex operational activity into actionable insights, incident reports and historical analysis. The platform was designed to support operations, sales and client teams, while Microsoft Entra integration provides secure authentication and controlled access to sensitive commercial information.

Key Features

• Bespoke BI platform
• Custom dashboards and data visualisation
• Live pump tanker integration
• Real-time operational reporting
• Data processing and analysis
• Incident monitoring and reporting
• Automated report generation
• Tailored operations, sales and client dashboards
• Microsoft Entra security and access controls
• Scalable architecture and ongoing support
  

The Result

A scalable enterprise software solution that transforms complex operational data into actionable insights, improving visibility across ongoing and historical incidents. By bringing everything into one place, we’ve equipped teams and customers with the clarity to make faster, better-informed decisions and strengthened the technology behind critical water supply operations across the UK.