Custom UK Web Development Agency, Manchester

For almost two decades we've developed innovative, market leading websites, web apps, software and platforms such as CRMs, across a wide range of sectors, for established brands and businesses all over the UK.

Web Development Services Designed to Scale

What we do

Custom Front End Development

From complex interactions to smooth user interfaces, our experienced web developers take your approved UI/UX designs and transform them into seamless, engaging, conversion-focused online experiences. Website performance isn't an option, it’s the whole point.

Custom Front End Development

Backend & API’s

Developing complex, integrated robust back-ends and APIs on battle-tested frameworks such as Laravel and Node.js, we connect the data, tools, and services your business depends on. With our secure microserviced backend architecture, you get a full tech estate that’s developed to scale.

backend-apis

User Centric Content Management Systems

No business should be relying on a web developer for every small change. That’s why we develop tailored CMS systems that respect the teams using them. Making pages, creating products, and updating content and SEO easily while giving you the flexibility needed to grow are all staples of a premium CMS.

User Centric Content Management Systems-2

Dedicated DevOps

We specialise in the back-end structures that nobody usually thinks about until they’re broken. As a leading web development agency, it’s our job to keep things running smoothly with tailored hosting, regular backups, constant monitoring, and deployment across platforms like AWS. We offer fully managed DevOps, or can collaborate with your existing resource.

dedicated devo

Tailored System Integrations

Your most important platforms talk to lots of other systems. Whether it be payments, emails, accounting, CRM and automation, we connect and develop the systems your business relies on. Our custom integrations give you a seamless digital architecture built around your unique business needs.

Tailored System Intergrations

Specialist Development Work

Off-the-shelf doesn’t exist in our book. If growth is being stifled by the same overused systems, we’re happy to develop the more technically demanding builds other agencies politely decline. We do complex web apps, tailored dashboards, highly functioning admin panels, multi-tenant SaaS systems and more.

Specialist Development Work

Full Stack Development Tailored to Your Needs

Pick Up, Develop & Deploy

We regularly see new clients bring in projects from other agencies. Whether you’re scaling an MVP into a complete system, your technology has outgrown your current team, or you have designs for a new build, we’ll help you choose the right approach and take the project forward from wherever it stands today.

Full Development Projects

This is where we really shine. Full stack development projects are our bread and butter, from API integrated landing pages to full-blown CRM projects, and everything in between. Our dedicated web development teams lead the way in owning and delivering a wide range of web-based projects for a myriad of clients.

Ongoing Support & Maintenance

Does exactly what it says on the tin. We support and maintain every single project in-house, via a project manager-led support system. We offer tailored support and maintenance, whether that be pro-active, reactive, or ad hoc. We’re for as little, or as much as you need us.

Our Proven eCommerce Development Process

  1. Discover

    We start by getting to know your business, products, and current systems to determine what is working, what isn’t, and where to improve. It also gives us a chance to map out key user journeys, ensuring the final site is designed around how your customers browse and buy.

  2. Strategy

    After our discovery session, we then establish the right platform, features, integrations, and priorities needed for us to develop a successful store, with clear deliverables in place so everything stays on track.

  3. Design

    Our in-house eCommerce website designers get cracking on creating a shopping experience that your customers will love from the get-go. Working to your brand guidelines, every colour, font, and image is considered to produce a fully rendered, high fidelity design.

  4. Develop

    Your eCommerce site design is then handed over to our developers, turning it into a proper platform. We wire in payment gateways, functionalities, and API Integrations, making sure it all works together behind the scenes.

  5. Test

    Now it’s time to put your store through its paces. Across various devices, browsers, and real case scenarios, we rigorously test to identify and resolve any issues or defects before a single customer finds them.

  6. Launch

    Once all the pre-live checks have been done, your eCommerce platform is ready to go. We’ll monitor the transition, coordinate the final steps and keep your site updated post-launch for maximum performance.

Our Latest Web Development Projects

Football Stadium

PlayMaker

  • Strategy
  • Web Design
  • Web Development

A bespoke sports advertising platform that brings clubs, brands, competitions and commercial partnerships together.

SPORTFIVE is a leading global sports marketing agency, connecting brands, clubs and rights holders through sponsorship, media rights and commercial partnerships. 

The Challenge

Coordinating stadium advertising across multiple clubs, leagues, competitions and commercial partners created enormous operational complexity. SPORTFIVE needed a centralised platform to manage advertising rights, inventory, fixtures and campaign delivery across the majority of Premier League and numerous EFL stadiums at scale, with the flexibility to support international expansion.

Our Strategy

We designed and developed Playmaker, a bespoke sports advertising platform that connects clubs, brands, competitions and commercial partners within one digital ecosystem. By centralising advertising rights, automating campaign workflows and coordinating stadium-specific requirements, the platform simplifies complex operations across English football. Ongoing development introduces intelligent automation and AI-powered functionality, supporting SPORTFIVE’s expansion into European markets, including Germany and Spain. 

Key Features

  • Bespoke enterprise platform development
  • Multi-club and league management
  • Centralised advertising rights management
  • Sponsorship inventory and campaign coordination
  • Fixture-based advertising campaign scheduling
  • Stadium-specific advertising format management
  • Automated creative asset distribution
  • Campaign approval workflow automation
  • AI-powered media analysis tools
  • Real-time campaign delivery reporting

The Result

Playmaker supports advertising operations across the majority of Premier League stadiums and an extensive EFL club network. Designed and developed by Pixel, the platform centralises complex commercial relationships and campaign delivery, helping SPORTFIVE coordinate high-value sponsorships and connect brands with millions of football fans.


BA 787

HERA

  • Strategy
  • Web Design
  • Web Development

A bespoke aviation SaaS platform transforming training for 4000+ pilots, competency management and performance analysis across British Airways operations.

HERA is a specialist aviation software platform supporting pilot training, competency management and performance analysis. Used by British Airways, BA Cityflyer and BA Euroflyer, it centralises training records, pilot development and performance data.

The Challenge

Airline training teams manage extensive competency assessments, performance data and ongoing pilot development within a complex, highly regulated environment. Disconnected systems, spreadsheets and manual reporting can make it difficult to identify trends, maintain a consistent view of performance and access actionable insights. HERA needed to bring all of these processes together in a secure, scalable platform.

Our Strategy

We designed and developed HERA from scratch as a bespoke aviation SaaS platform tailored to airline training departments. Intuitive dashboards, advanced reporting and competency-based analysis transform complex training data into actionable insights. Meanwhile, structured data management and near real-time processing improve visibility of pilot progress, performance trends and training outcomes. Built for security, scalability and multi-airline operations, HERA supports consistent reporting and evolving operational needs.

Key Features

  • Bespoke aviation SaaS platform
  • Pilot training management
  • Competency-based assessment tracking
  • Pilot performance monitoring
  • Advanced analytics dashboards
  • Real-time training data
  • Individual progress tracking
  • Training performance insights
  • Centralised training records
  • Multi-airline operational support

The Result 

By consolidating training data into a secure digital environment, Pixel created a sophisticated aviation SaaS platform that improves performance visibility, streamlines reporting and helps training teams make better-informed decisions. Overall, the platform demonstrates how bespoke enterprise software can support critical processes within one of the world's most demanding and highly regulated industries.


Dog at the vets

SmartTrace

  • Web Design
  • Web Development
  • eCommerce

A scalable digital platform supporting over 1.6 million pet records, helping transform a growing startup into a multimillion-pound business.

SmartTrace is a leading pet microchip registration and identification platform, helping reunite lost pets with their owners through a secure national database. 

The Challenge

Starting from scratch in the pet identification industry, SmartTrace needed a technology partner to turn its vision into a secure, reliable and scalable platform, delivering a straightforward registration experience for pet owners while laying the foundations for long-term commercial growth.

Our Strategy

We have partnered with SmartTrace since its inception, delivering end-to-end design, bespoke development and ongoing technical support. Through a series of bespoke digital platforms, including a secure pet registration database and dedicated pet owner portal, we've helped transform its initial concept into a scalable commercial operation. Our long-term approach focuses on evolving the technology alongside the business, strengthening the platform’s scalability, data management and reliability to accommodate growing demand. 

Key Features

  • Bespoke web application development
  • Secure pet records database
  • Dedicated pet owner portal
  • Integrated microchip registration management
  • Centralised ownership record management
  • Secure user account authentication
  • Scalable database architecture design
  • Protected pet owner information
  • Intuitive user experience design
  • Ongoing technical platform support

The Result

A long-term technology partnership has helped SmartTrace grow from startup to multimillion-pound business. With over 1.6 million pet records held across its platforms, SmartTrace has a secure, scalable digital foundation supporting continued growth and reliable pet identification.

Water Tanker Pumping

Water Direct

  • Strategy
  • Web Design
  • Web Development

A bespoke business intelligence platform connecting live tanker operations, incident management and advanced reporting for internal teams and clients.

Water Direct is a leading UK provider of alternative and emergency water supply solutions, supporting utilities, commercial organisations and public-sector customers nationwide.

The Challenge

Managing emergency water supply often involves coordinating vehicles, monitoring live incidents and processing large volumes of operational information. Water Direct needed a centralised intelligence platform to connect to live pump tanker data with wider business systems, giving internal teams and customers secure access to clear dashboards, actionable insights and detailed reports.

Our Strategy

We developed a bespoke business intelligence platform integrating live data from pump tankers on active jobs. Custom dashboards, advanced data processing and analytical tools turn complex operational activity into actionable insights, incident reports and historical analysis. The platform was designed to support operations, sales and client teams, while Microsoft Entra integration provides secure authentication and controlled access to sensitive commercial information.

Key Features

  • Bespoke BI platform
  • Custom dashboards and data visualisation
  • Live pump tanker integration
  • Real-time operational reporting
  • Data processing and analysis
  • Incident monitoring and reporting
  • Automated report generation
  • Tailored operations, sales and client dashboards
  • Microsoft Entra security and access controls
  • Scalable architecture and ongoing support

The Result

A scalable enterprise software solution that transforms complex operational data into actionable insights, improving visibility across ongoing and historical incidents. By bringing everything into one place, we’ve equipped teams and customers with the clarity to make faster, better-informed decisions and strengthened the technology behind critical water supply operations across the UK.


Don’t take our word for it..

We had a fantastic experience working with the Pixel team on developing our new website. As a family-run business, it was important that our website reflected our heritage whilst bringing our brand into the modern digital world. We’re extremely pleased with the final result and would highly recommend their services to anyone looking to build or improve their online presence.
Laksh ManjaniaHead of Operations - Sanjeev Jewellers
My experience of working with Pixel has been exemplary from start to finish. One of the most impressive aspects of working with Pixel was the ability to immediately understand my needs. This was particularly remarkable given the complexity of the project. As the new portal has evolved, new features have been introduced, including an AI element. Adding this was quite effortless and will improve the final product incrementally.
John GoldhillManaging Director - Pharma Information & Reports Ltd

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