PlayMaker
- Strategy
- Web Design
- Web Development
A bespoke sports advertising platform that brings clubs, brands, competitions and commercial partnerships together.
A leading global sports marketing agency required a centralised platform to manage the complexities of stadium advertising, sponsorship rights, inventory and campaign delivery across multiple sports, clubs, leagues and international commercial partners.
Working with clubs across the Premier League, EFL, Rugby League, Cricket, Bundesliga and La Liga, alongside major global brands, the agency needed a scalable solution to streamline operations, automate workflows and support continued international expansion.
Our Strategy
We designed and developed Playmaker, a bespoke enterprise sports advertising platform connecting clubs, brands, competitions and commercial partners within one digital ecosystem.
By centralising advertising rights, automating campaign workflows and coordinating venue-specific requirements, the platform simplifies complex commercial operations across multiple sports and international markets.
Ongoing development introduces intelligent automation and AI-powered functionality, supporting the agency’s continued growth across European football, including Germany and Spain, alongside its wider sporting and global brand partnerships.
Key Features
- Bespoke enterprise platform development
- Multi-sport, club and league management
- Centralised advertising rights management
- Sponsorship inventory and campaign coordination
- Fixture-based advertising campaign scheduling
- Stadium and venue-specific advertising format management
- Automated creative asset distribution
- Campaign approval workflow automation
- AI-powered media analysis tools
- Real-time campaign delivery reporting
The Result
Playmaker supports complex advertising operations across the majority of Premier League stadiums, an extensive EFL club network and a growing portfolio of international sporting and commercial partnerships.
Designed and developed by Pixel, the platform centralises advertising rights, streamlines campaign delivery and simplifies the management of high-value sponsorship relationships.
Built for scalability and continued innovation, Playmaker enables a leading global sports marketing agency to coordinate advertising campaigns more efficiently, support international expansion and connect global brands with millions of sports fans.
