Leading UK UI/UX, Web Design Agency, Manchester

London Treasury is the Greater London Authority’s investment manager, helping public-sector organisations achieve better outcomes across investment, treasury management, green finance and SME investment.

The Challenge

London Treasury needed a public facing platform capable of communicating a complex and highly regulated financial proposition. Working as a development partner, we were tasked with translating approved designs produced by Instinctif Partners into a robust, responsive and content-rich website. 

Our Strategy 

Our focus was structure, clarity and scalability. Services, investment performance, impact statistics, reports and regulatory information were all organised into a clear digital structure, while prominent data visualisation helped demonstrate tangible outcomes, including £346.8m allocated to 15 green projects. Overall, the entire project consisted of complete front and back-end development, content integration, staging, QA and iterative client UAT, taking the website through to final deployment.

Key Features

• Four dedicated service areas
• Data-led content
• London Treasury Liquidity Fund section
• Dynamic team directory
• Media and insights hub
• Reports and disclosures library
• Careers section 
• Newsletter and enquiry functionality
• Fully responsive desktop, tablet and mobile experience
• Structured Wordpress CMS
  

The Result 

A professional and highly structured digital platform that gives London Treasury a credible public-facing presence, with the flexibility to communicate an expanding portfolio of investment, treasury and public-sector finance services in an accessible way.

Parfetts is a leading UK employee-owned wholesaler, supporting independent retailers through nine depots and nearly 2,000 symbol stores nationwide.

The Challenge

After more than 13 years working together, Parfetts’ existing corporate website no longer reflected its scale, ambition or evolving market position. It needed a complete redesign to improve user experience, unify its wholesale operations and brands, and support continued growth through a more intuitive, scalable platform.

Our Strategy

Drawing on our long-standing partnership and deep understanding of the business, we redesigned Parfetts’ corporate website from the ground up. A contemporary visual identity, clearer content architecture and intuitive navigation create a more cohesive digital experience. Dedicated sections showcase the depot network, symbol group brands, supplier partnerships and careers, while streamlined enquiry journeys support retailer acquisition. 

Key Features

• Bespoke corporate website design
• Responsive mobile-first user experience
• Dedicated symbol group pages
• Interactive depot location directory
• Streamlined retailer enquiry forms
• Supplier partnership information hub
• Integrated careers and recruitment
• Dynamic news content management
• Search-optimised website architecture
• Scalable content management system
  

The Result

A complete transformation of Parfetts' corporate digital presence, delivering a modern, scalable website that reflects its growth and market position. The redesigned platform unifies its operations, symbol group brands and commercial opportunities, with room for continued business expansion and growth.

Omnyy is a specialist UK Managing General Agent providing tailored commercial insurance and risk management solutions through broker and underwriting partnerships, covering professional indemnity, medical malpractice, management liability and commercial insurance.

The Challenge

Operating in a complex and highly competitive insurance market, Omnyy needed a professional, intuitive website to communicate its specialist expertise, simplify a diverse insurance offering, and strengthen brand credibility with brokers and prospective partners.

Our Strategy

We designed and developed a bespoke corporate website from the ground up, combining contemporary design, intuitive navigation and structured insurance product information. Clear user journeys and responsive UX improve accessibility, while SEO-focused architecture and considered redirects support online visibility and continuity. Leadership profiles and carefully organised content also helped to communicate Omnyy's underwriting expertise. 

Key Features

• Bespoke corporate website design and development
• Responsive, mobile-first UX
• Dedicated commercial insurance product pages
• Intuitive product navigation
• Broker and partnership enquiry journeys
• Leadership and underwriting team profiles
• Company information and brand storytelling
• News and industry insights
• SEO-friendly website architecture
• Flexible content management system
  

The Result

A modern, bespoke corporate website that brings together complex insurance products, underwriting expertise and commercial opportunities into one digital experience. The platform strengthens Omnyy's digital presence, making complex insurance products easier to navigate, while supporting broker relationships, partnership enquiries and future business growth.

Theorycraft Marketing is a specialist gaming and entertainment marketing agency working with some of the world’s leading studios, publishers and brands.

The Challenge 

Theorycraft’s website no longer matched the calibre of the work behind it. We were commissioned to redesign and rebuild it completely, creating a more sophisticated, performance-led digital presence.

Our Strategy 

We put projects, results and credibility at the heart of the digital experience, using bold creative, streamlined content and a considered UX to quickly communicate Theorycraft’s capabilities. A case study-led portfolio system gave  campaigns and measurable outcomes greater prominence, while a custom CMS allowed the team to manage projects, services and insights, with SEO-focused architecture providing a scalable foundation for future growth.

Key Features

• Case study-led portfolio
• Results-driven homepage
• Dynamic services
• Custom CMS
• Insights hub
• Bespoke enquiry journeys
• Discord and social integration
• Mobile-first UX/UI
• SEO-focused architecture
• Custom interactive elements
  

The Result 

A bold, modern and scalable marketing platform that reflects Theorycraft's position within the global gaming industry, turning an agency brochure website into a powerful showcase of its work, expertise and measurable results.