
Sanjeev Jewellery
- Strategy
- Web Design
- eCommerce
- SEO & Social Media Advertising
Transforming and marketing a heritage jewellery business with a bespoke eCommerce experience, live gold pricing and seamless supplier integrations.
Sanjeev Jewellers is a specialist British-Indian jeweller with more than 40 years of heritage, specialising in handcrafted 22ct gold, diamond and traditional Indian jewellery.
The Challenge
Sanjeev's ageing Wix website was limiting its ambitions to become a predominantly online business. They needed a scalable eCommerce platform with supplier integrations, inventory management, live gold-linked pricing and an improved shopping experience, while capitalising on untapped search demand across Indian wedding jewellery and 22ct gold.
Our Strategy
The platform was designed around the wider commercial strategy from the outset. A tailored eCommerce build gave Sanjeev the product architecture, filtering and checkout experience a large jewellery catalogue needs. Besides this, an ongoing programme of technical SEO, keyword-led content optimisation and paid social acquisition to turn its established brick-and-mortar reputation into sustainable online growth.
Key Features
- Custom eCommerce web design and development
- Category-led catalogue
- Advanced product search and filtering
- Product architecture for 22ct gold, diamond and Indian jewellery
- Mobile-first shopping experience
- Inventory management
- SEO-focused category and product architecture
- GA4, conversion and campaign tracking
- Ongoing SEO strategy and optimisation
- Meta and Instagram advertising management
The Result
A complete digital transformation of an established jewellery business that combines eCommerce with SEO and paid social campaigns designed to give more than four decades of heritage the visibility to reach a much larger online audience.









