Working with some of the biggest brands in retail and wholesale, we've been developing custom enterprise eCommerce platforms for almost two decades. From high-performing multiple API integrated marketplaces to scalable warehousing and fulfilment software, our dedicated in-house eCommerce development team delivers everything.
Where you’ve outgrown the likes of Woocommerce or Shopify, our custom-built eCommerce platforms provide commercially-tailored tools specifically developed to scale. Tailored around your existing processes and goals, we engineer it for efficiency, speed, and long-term growth, ensuring a positive shopping experience now and into the future.
Your eCommerce platform should fit your market, customers, and products, not the other way around. We build industry-leading online stores for ambitious retail, wholesale, B2B, D2C brands, adapting functionality and content to how your business actually operates. Whatever your sector, we’ve got the experience and tools to take your enterprise to the next level.
Every transaction comes down to a simple and secure checkout. Our eCommerce developers integrate trusted payment gateways like Stripe and Trust Payments to create a smooth buying experience for one-off purchases, subscriptions, and recurring billing. If it’s fast, reliable, and drives revenue, then we’ve done our job.
Streamline inventory, customer data, product catalogues, and information with our centralised management system. It lets you manage everything from a single, intuitive dashboard, giving you and your team less time on admin and more visibility and control over your store in just a few clicks.
Your eCommerce store doesn’t work alone. We effortlessly connect it to the CRMs, ERPs, warehouse and fulfilment systems, and marketing tools like Klaviyo your business runs on. By joining everything together, data flows automatically, providing a connected operational system where you no longer have to rekey the same information across multiple platforms.
Switching from one eCommerce site to another doesn’t have to be difficult. We seamlessly manage migrations from Woocommerce, Shopify, Magento and more, moving all of your products, content, customers, and SEO with minimal disruption. Step-by-step, we test thoroughly and time the transition carefully, so your data, rankings, and operations are protected from start to finish.
AI allows us to identify and develop automation opportunities across your internal processes, content, data, and more. Machine learning optimises pricing, manages inventory and uncovers market insights behind the scenes, keeping your store running smoothly while your team focuses on what matters most: driving sales and growing your business.
Fresh start? We’ll plan, design, and build your store from the ground up, choosing the right platform and tools that are engineered for performance and growth. You get a fast, custom eCommerce site built around your customers, products, and how you sell.
Have you outgrown your current setup? Our eCommerce development team will move you to a platform that fits, handling the full migration process so all of your products, orders, and customer information arrives safely with no loss of data or SEO rankings.
Already up and running? Pixel can help your store do more, with page speed and conversion improvements, new features, integrations and ongoing maintenance support. Over time, those improvements add up to a store that sells more and costs less to run.
We start by getting to know your business, products, and current systems to determine what is working, what isn’t, and where to improve. It also gives us a chance to map out key user journeys, ensuring the final site is designed around how your customers browse and buy.
After our discovery session, we then establish the right platform, features, integrations, and priorities needed for us to develop a successful store, with clear deliverables in place so everything stays on track.
Our in-house eCommerce website designers get cracking on creating a shopping experience that your customers will love from the get-go. Working to your brand guidelines, every colour, font, and image is considered to produce a fully rendered, high fidelity design.
Your eCommerce site design is then handed over to our developers, turning it into a proper platform. We wire in payment gateways, functionalities, and API Integrations, making sure it all works together behind the scenes.
Now it’s time to put your store through its paces. Across various devices, browsers, and real case scenarios, we rigorously test to identify and resolve any issues or defects before a single customer finds them.
Once all the pre-live checks have been done, your eCommerce platform is ready to go. We’ll monitor the transition, coordinate the final steps and keep your site updated post-launch for maximum performance.
A bespoke beauty eCommerce platform showcasing over 40 professional brands and generating millions of pounds in annual online sales.
LabFactor is a UK-based, family-run beauty supplier specialising in professional lash, brow and beauty products. Since 2016, they have been serving beauty professionals with over 40 brands, including internationally recognised names such as Brow Code, ZOLA, Noemi and OkO.
The Challenge
LabFactor’s growing product range and professional customer base demanded a scalable eCommerce platform. The challenge was to simplify product discovery across an extensive multi-brand catalogue, support trade purchasing and customer loyalty, as well as deliver a seamless shopping experience built for commercial growth.
Our Strategy
We designed and developed LabFactor’s bespoke eCommerce platform from the ground up, tailoring the experience to the needs of beauty professionals. Contemporary design, intuitive navigation and advanced product categorisation make specialist products easier to discover and purchase. Dedicated brand collections and flexible pricing support trade customers, while integrated loyalty rewards and promotional tools encourage repeat business. Built with performance, search visibility and scalability in mind, the platform was engineered to support a high-volume retail operation.
Key Features
The Result
LabFactor’s bespoke eCommerce platform now generates multimillion-pound annual online revenue. Combining intuitive product discovery, professional trade functionality and integrated loyalty rewards, the website supports sustained commercial growth and a thriving online beauty business.
A sophisticated wholesale eCommerce platform, streamlining complex ordering processes and generating over £230m in annual online sales.
Parfetts is a leading UK employee-owned wholesaler, supplying thousands of independent retailers through its nationwide depot and symbol group network, with an annual turnover exceeding £800 million.
The Challenge
When we inherited Parfetts' existing eCommerce platform, it was processing less than £50 million in annual sales. As the business expanded, the platform needed to evolve to support significantly greater transaction volumes, complex wholesale pricing, promotional structures and growing demand for online ordering.
Our Strategy
Building on our long-standing partnership, we have continually evolved Parfetts’ B2B eCommerce ecosystem to support sustained commercial growth. We strengthened the platform’s architecture, simplified wholesale purchasing and introduced intelligent functionality, including AI-powered product search, barcode scanning and integrated loyalty rewards. Alongside sophisticated pricing and promotional structures, ongoing performance optimisation and integration with wider business systems have helped the platform scale into a digital sales operation processing hundreds of millions of pounds annually.
Key Features
The Result
A remarkable digital growth journey, taking Parfetts’ eCommerce operation from under £50 million to over £531 million in annual sales. The website alone now processes more than £230 million annually, demonstrating the commercial impact of continuous innovation, intelligent functionality and a long-term technology partnership.
Transforming and marketing a heritage jewellery business with a bespoke eCommerce experience, live gold pricing and seamless supplier integrations.
Sanjeev Jewellers is a specialist British-Indian jeweller with more than 40 years of heritage, specialising in handcrafted 22ct gold, diamond and traditional Indian jewellery.
The Challenge
Sanjeev's ageing Wix website was limiting its ambitions to become a predominantly online business. They needed a scalable eCommerce platform with supplier integrations, inventory management, live gold-linked pricing and an improved shopping experience, while capitalising on untapped search demand across Indian wedding jewellery and 22ct gold.
Our Strategy
The platform was designed around the wider commercial strategy from the outset. A tailored eCommerce build gave Sanjeev the product architecture, filtering and checkout experience a large jewellery catalogue needs. Besides this, an ongoing programme of technical SEO, keyword-led content optimisation and paid social acquisition to turn its established brick-and-mortar reputation into sustainable online growth.
Key Features
The Result
A complete digital transformation of an established jewellery business that combines eCommerce with SEO and paid social campaigns designed to give more than four decades of heritage the visibility to reach a much larger online audience.
A sophisticated eCommerce platform combining complex product personalisation with seamless ordering, supporting a leading supplier of medals and trophies.
Established in 1988, RunningImp is one of the UK’s leading suppliers of medals, trophies and event essentials, supporting major events including the London Marathon and Great North Run, alongside local charity runs and international sporting competitions.
The Challenge
With an extensive product catalogue spanning medals, trophies, bespoke merchandise and event equipment, Running Imp needed an eCommerce platform capable of simplifying a complex purchasing experience. The website needed to streamline product discovery, personalisation, bespoke enquiries and high-volume transactions for diverse customers.
Our Strategy
We have partnered with RunningImp since 2020, designing and developing its bespoke eCommerce platform entirely from scratch. Tailored to the events industry, the website combines intuitive navigation and structured product categories with advanced customisation for medals, engraving and merchandise. Streamlined purchasing journeys make products easier to discover, personalise and order, while bespoke enquiry functionality supports more complex requirements.
Key Features
The Result
RunningImp’s bespoke eCommerce platform now generates multimillion-pound annual online revenue. Developed entirely by Pixel, it combines product customisation with intuitive shopping journeys to support high-volume sales and sustained growth, strengthened by an ongoing development partnership since 2020.
We had a fantastic experience working with the Pixel team on developing our new website. As a family-run business, it was important that our website reflected our heritage whilst bringing our brand into the modern digital world. We’re extremely pleased with the final result and would highly recommend their services to anyone looking to build or improve their online presence.
My experience of working with Pixel has been exemplary from start to finish. One of the most impressive aspects of working with Pixel was the ability to immediately understand my needs. This was particularly remarkable given the complexity of the project. As the new portal has evolved, new features have been introduced, including an AI element. Adding this was quite effortless and will improve the final product incrementally.
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