
Parfetts Retailer App
- Strategy
- Branding
- Mobile App Development
- eCommerce
A powerful bespoke iOS and Android shopping app, transforming wholesale ordering and generating over £300m in annual sales.
Parfetts is one of the UK's leading employee-owned cash and carry wholesalers, supplying thousands of independent retailers through its nationwide depot and symbol group network.
The Challenge
Independent retailers needed a faster, more convenient way to order wholesale products. Having already transformed Parfetts' existing eCommerce website, Parfetts needed a dedicated mobile app that could handle complex pricing, extensive product ranges and high-volume transactions. It must also integrate seamlessly with its established eCommerce ecosystem, and introduce new ways to engage and reward customers.
Our Strategy
Pixel designed and developed a bespoke mobile commerce platform that integrates directly with the wider eCommerce infrastructure we had inherited, redesigned and evolved. The platform streamlines wholesale ordering through intelligent product discovery, barcode scanning and efficient purchasing journeys. Beyond commerce, we introduced integrated loyalty and rewards functionality alongside virtual event ticketing, extending the app into a broader retailer engagement platform.
Key Features
- Bespoke mobile app development
- Seamless eCommerce platform integration
- AI-powered product search
- Instant barcode product scanning
- Complex wholesale pricing management
- Integrated loyalty rewards programme
- Virtual event ticketing functionality
- Extensive wholesale product catalogue
- Streamlined mobile ordering journeys
- Secure retailer account management
The Result
The app now generates over £300 million in annual sales, establishing mobile as a major commercial channel. Combining efficient wholesale ordering with loyalty, rewards and event access, it delivers measurable commercial value and strengthens the wider digital ecosystem. Through ongoing development and optimisation, we continue to support Parfetts’ growing digital sales operation.





