Website, App & Tech Support and Maintenance, Manchester

A leading global sports marketing agency required a centralised platform to manage the complexities of stadium advertising, sponsorship rights, inventory and campaign delivery across multiple sports, clubs, leagues and international commercial partners.

Working with clubs across the Premier League, EFL, Rugby League, Cricket, Bundesliga and La Liga, alongside major global brands, the agency needed a scalable solution to streamline operations, automate workflows and support continued international expansion.

Our Strategy

We designed and developed Playmaker, a bespoke enterprise sports advertising platform connecting clubs, brands, competitions and commercial partners within one digital ecosystem.

By centralising advertising rights, automating campaign workflows and coordinating venue-specific requirements, the platform simplifies complex commercial operations across multiple sports and international markets.

Ongoing development introduces intelligent automation and AI-powered functionality, supporting the agency’s continued growth across European football, including Germany and Spain, alongside its wider sporting and global brand partnerships.

Key Features

• Bespoke enterprise platform development
• Multi-sport, club and league management
• Centralised advertising rights management
• Sponsorship inventory and campaign coordination
• Fixture-based advertising campaign scheduling
• Stadium and venue-specific advertising format management
• Automated creative asset distribution
• Campaign approval workflow automation
• AI-powered media analysis tools
• Real-time campaign delivery reporting

The Result

Playmaker supports complex advertising operations across the majority of Premier League stadiums, an extensive EFL club network and a growing portfolio of international sporting and commercial partnerships.

Designed and developed by Pixel, the platform centralises advertising rights, streamlines campaign delivery and simplifies the management of high-value sponsorship relationships.

Built for scalability and continued innovation, Playmaker enables a leading global sports marketing agency to coordinate advertising campaigns more efficiently, support international expansion and connect global brands with millions of sports fans.

Sanjeev Jewellers is a specialist British-Indian jeweller with more than 40 years of heritage, specialising in handcrafted 22ct gold, diamond and traditional Indian jewellery.

The Challenge

Sanjeev's ageing Wix website was limiting its ambitions to become a predominantly online business. They needed a scalable eCommerce platform with supplier integrations, inventory management, live gold-linked pricing and an improved shopping experience, while capitalising on untapped search demand across Indian wedding jewellery and 22ct gold.

Our Strategy

The platform was designed around the wider commercial strategy from the outset. A tailored eCommerce build gave Sanjeev the product architecture, filtering and checkout experience a large jewellery catalogue needs. Besides this, an ongoing programme of technical SEO, keyword-led content optimisation and paid social acquisition to turn its established brick-and-mortar reputation into sustainable online growth.

Key Features

• Custom eCommerce web design and development
• Category-led catalogue
• Advanced product search and filtering
• Product architecture for 22ct gold, diamond and Indian jewellery
• Mobile-first shopping experience
• Inventory management
• SEO-focused category and product architecture
• GA4, conversion and campaign tracking
• Ongoing SEO strategy and optimisation
• Meta and Instagram advertising management
  

The Result

A complete digital transformation of an established jewellery business that combines eCommerce with SEO and paid social campaigns designed to give more than four decades of heritage the visibility to reach a much larger online audience.

Parfetts is a leading UK employee-owned wholesaler, supplying thousands of independent retailers through its nationwide depot and symbol group network, with an annual turnover exceeding £800 million.

The Challenge

When we inherited Parfetts' existing eCommerce platform, it was processing less than £50 million in annual sales. As the business expanded, the platform needed to evolve to support significantly greater transaction volumes, complex wholesale pricing, promotional structures and growing demand for online ordering. 

Our Strategy

Building on our long-standing partnership, we have continually evolved Parfetts’ B2B eCommerce ecosystem to support sustained commercial growth. We strengthened the platform’s architecture, simplified wholesale purchasing and introduced intelligent functionality, including AI-powered product search, barcode scanning and integrated loyalty rewards. Alongside sophisticated pricing and promotional structures, ongoing performance optimisation and integration with wider business systems have helped the platform scale into a digital sales operation processing hundreds of millions of pounds annually.

Key Features

• Bespoke B2B eCommerce development
• AI-powered product search
• Barcode-enabled product ordering
• Advanced wholesale pricing structures
• Integrated loyalty rewards programme
• Extensive wholesale product catalogue
• Intelligent product filtering
• Streamlined checkout and reordering
• Integrated business system connectivity
• Scalable high-volume architecture
  

The Result

A remarkable digital growth journey, taking Parfetts’ eCommerce operation from under £50 million to over £531 million in annual sales. The website alone now processes more than £230 million annually, demonstrating the commercial impact of continuous innovation, intelligent functionality and a long-term technology partnership.

London Treasury is the Greater London Authority’s investment manager, helping public-sector organisations achieve better outcomes across investment, treasury management, green finance and SME investment.

The Challenge

London Treasury needed a public facing platform capable of communicating a complex and highly regulated financial proposition. Working as a development partner, we were tasked with translating approved designs produced by Instinctif Partners into a robust, responsive and content-rich website. 

Our Strategy 

Our focus was structure, clarity and scalability. Services, investment performance, impact statistics, reports and regulatory information were all organised into a clear digital structure, while prominent data visualisation helped demonstrate tangible outcomes, including £346.8m allocated to 15 green projects. Overall, the entire project consisted of complete front and back-end development, content integration, staging, QA and iterative client UAT, taking the website through to final deployment.

Key Features

• Four dedicated service areas
• Data-led content
• London Treasury Liquidity Fund section
• Dynamic team directory
• Media and insights hub
• Reports and disclosures library
• Careers section 
• Newsletter and enquiry functionality
• Fully responsive desktop, tablet and mobile experience
• Structured Wordpress CMS
  

The Result 

A professional and highly structured digital platform that gives London Treasury a credible public-facing presence, with the flexibility to communicate an expanding portfolio of investment, treasury and public-sector finance services in an accessible way.