Parfetts is one of the UK's leading employee-owned cash and carry wholesalers, supplying thousands of independent retailers through its nationwide depot and symbol group network.

The Challenge

Independent retailers needed a faster, more convenient way to order wholesale products. Having already transformed Parfetts' existing eCommerce website, Parfetts needed a dedicated mobile app that could handle complex pricing, extensive product ranges and high-volume transactions. It must also integrate seamlessly with its established eCommerce ecosystem, and introduce new ways to engage and reward customers.

Our Strategy

Pixel designed and developed a bespoke mobile commerce platform that integrates directly with the wider eCommerce infrastructure we had inherited, redesigned and evolved. The platform streamlines wholesale ordering through intelligent product discovery, barcode scanning and efficient purchasing journeys. Beyond commerce, we introduced integrated loyalty and rewards functionality alongside virtual event ticketing, extending the app into a broader retailer engagement platform. 

Key Features

• Bespoke mobile app development
• Seamless eCommerce platform integration
• AI-powered product search
• Instant barcode product scanning
• Complex wholesale pricing management
• Integrated loyalty rewards programme
• Virtual event ticketing functionality
• Extensive wholesale product catalogue
• Streamlined mobile ordering journeys
• Secure retailer account management
  

The Result

The app now generates over £300 million in annual sales, establishing mobile as a major commercial channel. Combining efficient wholesale ordering with loyalty, rewards and event access, it delivers measurable commercial value and strengthens the wider digital ecosystem. Through ongoing development and optimisation, we continue to support Parfetts’ growing digital sales operation.

HERA is a specialist aviation software platform supporting pilot training, competency management and performance analysis. Used by British Airways, BA Cityflyer and BA Euroflyer, it centralises training records, pilot development and performance data.

The Challenge

Airline training teams manage extensive competency assessments, performance data and ongoing pilot development within a complex, highly regulated environment. Disconnected systems, spreadsheets and manual reporting can make it difficult to identify trends, maintain a consistent view of performance and access actionable insights. HERA needed to bring all of these processes together in a secure, scalable platform.

Our Strategy

We designed and developed HERA from scratch as a bespoke aviation SaaS platform tailored to airline training departments. Intuitive dashboards, advanced reporting and competency-based analysis transform complex training data into actionable insights. Meanwhile, structured data management and near real-time processing improve visibility of pilot progress, performance trends and training outcomes. Built for security, scalability and multi-airline operations, HERA supports consistent reporting and evolving operational needs.

Key Features

• Bespoke aviation SaaS platform
• Pilot training management
• Competency-based assessment tracking
• Pilot performance monitoring
• Advanced analytics dashboards
• Real-time training data
• Individual progress tracking
• Training performance insights
• Centralised training records
• Multi-airline operational support
  

The Result 

By consolidating training data into a secure digital environment, Pixel created a sophisticated aviation SaaS platform that improves performance visibility, streamlines reporting and helps training teams make better-informed decisions. Overall, the platform demonstrates how bespoke enterprise software can support critical processes within one of the world's most demanding and highly regulated industries.

SmartTrace is a leading pet microchip registration and identification platform, helping reunite lost pets with their owners through a secure national database. 

The Challenge

Starting from scratch in the pet identification industry, SmartTrace needed a technology partner to turn its vision into a secure, reliable and scalable platform, delivering a straightforward registration experience for pet owners while laying the foundations for long-term commercial growth.

Our Strategy

We have partnered with SmartTrace since its inception, delivering end-to-end design, bespoke development and ongoing technical support. Through a series of bespoke digital platforms, including a secure pet registration database and dedicated pet owner portal, we've helped transform its initial concept into a scalable commercial operation. Our long-term approach focuses on evolving the technology alongside the business, strengthening the platform’s scalability, data management and reliability to accommodate growing demand. 

Key Features

• Bespoke web application development
• Secure pet records database
• Dedicated pet owner portal
• Integrated microchip registration management
• Centralised ownership record management
• Secure user account authentication
• Scalable database architecture design
• Protected pet owner information
• Intuitive user experience design
• Ongoing technical platform support
  

The Result

A long-term technology partnership has helped SmartTrace grow from startup to multimillion-pound business. With over 1.6 million pet records held across its platforms, SmartTrace has a secure, scalable digital foundation supporting continued growth and reliable pet identification.

DKC is an innovative digital platform modernising pedigree registration through connected technology and AI, helping breeders and owners manage canine ancestry, ownership and breeding records.

The Challenge

Traditional pedigree registration long relied on paperwork, fragmented records and manual verification, creating unnecessary complications for breeders and dog owners. DKC wanted to disrupt this approach with a secure, intuitive digital ecosystem combining pedigree registration, breeding relationships, ownership management and AI-powered functionality, built to scale internationally.

Our Strategy

We designed and developed DKC’s complete digital ecosystem, including bespoke iOS and Android applications, scalable backend infrastructure and integrated AI technology. Our approach simplifies complex pedigree processes through intuitive user journeys, automated record management and intelligent verification. By developing the AI alongside the core platform, we connected breed identification, document scanning, registration and ownership transfers within one seamless experience, with the flexibility to evolve as the business grows.

Key Features

• Bespoke iOS and Android applications
• AI-powered breed identification tools
• Intelligent pedigree document scanning
• Digital pedigree registration management
• Sire, dam and litter registration
• Digital certificates and pedigree records
• Secure ownership transfer functionality
• Breeder identity verification processes
• Integrated eCommerce and payment processing
• Scalable cloud infrastructure development
  

The Result

DKC now has a bespoke digital ecosystem transforming traditional pedigree registration into a more accessible, connected experience. Merging mobile applications, intelligent automation and secure record management together, it replaces manual processes with a scalable solution designed for international growth.

Omnyy is a specialist UK Managing General Agent providing tailored commercial insurance and risk management solutions through broker and underwriting partnerships, covering professional indemnity, medical malpractice, management liability and commercial insurance.

The Challenge

Operating in a complex and highly competitive insurance market, Omnyy needed a professional, intuitive website to communicate its specialist expertise, simplify a diverse insurance offering, and strengthen brand credibility with brokers and prospective partners.

Our Strategy

We designed and developed a bespoke corporate website from the ground up, combining contemporary design, intuitive navigation and structured insurance product information. Clear user journeys and responsive UX improve accessibility, while SEO-focused architecture and considered redirects support online visibility and continuity. Leadership profiles and carefully organised content also helped to communicate Omnyy's underwriting expertise. 

Key Features

• Bespoke corporate website design and development
• Responsive, mobile-first UX
• Dedicated commercial insurance product pages
• Intuitive product navigation
• Broker and partnership enquiry journeys
• Leadership and underwriting team profiles
• Company information and brand storytelling
• News and industry insights
• SEO-friendly website architecture
• Flexible content management system
  

The Result

A modern, bespoke corporate website that brings together complex insurance products, underwriting expertise and commercial opportunities into one digital experience. The platform strengthens Omnyy's digital presence, making complex insurance products easier to navigate, while supporting broker relationships, partnership enquiries and future business growth.

Established in 1988, RunningImp is one of the UK’s leading suppliers of medals, trophies and event essentials, supporting major events including the London Marathon and Great North Run, alongside local charity runs and international sporting competitions.

The Challenge

With an extensive product catalogue spanning medals, trophies, bespoke merchandise and event equipment, Running Imp needed an eCommerce platform capable of simplifying a complex purchasing experience. The website needed to streamline product discovery, personalisation, bespoke enquiries and high-volume transactions for diverse customers.

Our Strategy

We have partnered with RunningImp since 2020, designing and developing its bespoke eCommerce platform entirely from scratch. Tailored to the events industry, the website combines intuitive navigation and structured product categories with advanced customisation for medals, engraving and merchandise. Streamlined purchasing journeys make products easier to discover, personalise and order, while bespoke enquiry functionality supports more complex requirements. 

Key Features

• Bespoke eCommerce website development
• Advanced product personalisation tools
• Custom medal and engraving options
• Extensive multi-category product catalogue
• Intelligent product search and filtering
• Bespoke enquiry and quotation functionality
• Responsive mobile-first shopping experience
• Streamlined basket and checkout
• Customer account and order management
• Search-optimised product category architecture
  

The Result

RunningImp’s bespoke eCommerce platform now generates multimillion-pound annual online revenue. Developed entirely by Pixel, it combines product customisation with intuitive shopping journeys to support high-volume sales and sustained growth, strengthened by an ongoing development partnership since 2020.

Water Direct is a leading UK provider of alternative and emergency water supply solutions, supporting utilities, commercial organisations and public-sector customers nationwide.

The Challenge

Managing emergency water supply often involves coordinating vehicles, monitoring live incidents and processing large volumes of operational information. Water Direct needed a centralised intelligence platform to connect to live pump tanker data with wider business systems, giving internal teams and customers secure access to clear dashboards, actionable insights and detailed reports.

Our Strategy

We developed a bespoke business intelligence platform integrating live data from pump tankers on active jobs. Custom dashboards, advanced data processing and analytical tools turn complex operational activity into actionable insights, incident reports and historical analysis. The platform was designed to support operations, sales and client teams, while Microsoft Entra integration provides secure authentication and controlled access to sensitive commercial information.

Key Features

• Bespoke BI platform
• Custom dashboards and data visualisation
• Live pump tanker integration
• Real-time operational reporting
• Data processing and analysis
• Incident monitoring and reporting
• Automated report generation
• Tailored operations, sales and client dashboards
• Microsoft Entra security and access controls
• Scalable architecture and ongoing support
  

The Result

A scalable enterprise software solution that transforms complex operational data into actionable insights, improving visibility across ongoing and historical incidents. By bringing everything into one place, we’ve equipped teams and customers with the clarity to make faster, better-informed decisions and strengthened the technology behind critical water supply operations across the UK.

Parfetts is a leading UK employee-owned wholesaler, supplying thousands of independent retailers through its nationwide depot and symbol group network, with an annual turnover exceeding £800 million.

The Challenge

When we inherited Parfetts' existing eCommerce platform, it was processing less than £50 million in annual sales. As the business expanded, the platform needed to evolve to support significantly greater transaction volumes, complex wholesale pricing, promotional structures and growing demand for online ordering. 

Our Strategy

Building on our long-standing partnership, we have continually evolved Parfetts’ B2B eCommerce ecosystem to support sustained commercial growth. We strengthened the platform’s architecture, simplified wholesale purchasing and introduced intelligent functionality, including AI-powered product search, barcode scanning and integrated loyalty rewards. Alongside sophisticated pricing and promotional structures, ongoing performance optimisation and integration with wider business systems have helped the platform scale into a digital sales operation processing hundreds of millions of pounds annually.

Key Features

• Bespoke B2B eCommerce development
• AI-powered product search
• Barcode-enabled product ordering
• Advanced wholesale pricing structures
• Integrated loyalty rewards programme
• Extensive wholesale product catalogue
• Intelligent product filtering
• Streamlined checkout and reordering
• Integrated business system connectivity
• Scalable high-volume architecture
  

The Result

A remarkable digital growth journey, taking Parfetts’ eCommerce operation from under £50 million to over £531 million in annual sales. The website alone now processes more than £230 million annually, demonstrating the commercial impact of continuous innovation, intelligent functionality and a long-term technology partnership.

Lester Controls is one of the UK’s leading independent manufacturers of lift and escalator control systems, delivering innovative engineering solutions to customers across the UK and Europe.

The Challenge

Lester Controls needed a modern corporate website to showcase its specialist products, including lift controllers and components, while simplifying technical information and strengthening its digital presence with engineers, installers and prospective customers across the industry. The platform also needed to highlight the company’s heritage, innovation and projects while driving new business enquiries.

Our Strategy

We developed a bespoke, responsive website combining intuitive navigation with structured product information, making it easier for customers to explore the company’s extensive range of lift and escalator control solutions. Dedicated product pages, technical resources and project case studies showcase their engineering expertise, while clear enquiry journeys support B2B lead generation. Building on this, the flexible CMS creates a scalable foundation for future growth.

Key Features

• Bespoke website design
• Responsive mobile design
• Product catalogue
• Lift and escalator categories
• Technical specifications
• Product enquiries
• Downloadable brochures
• Project case studies
• Company history and certifications
• SEO and scalable CMS
  

The Result

A scalable, commercially focused brochure website that reinforces Lester Controls’ reputation as a leading UK manufacturer, supports B2B lead generation and provides a strong digital foundation for continued growth within the lift and escalator industry.

GBS Corporate Training is an established UK training consultancy with over 60 years of experience in leadership development, management training and accredited qualifications.

The Challenge

GBS needed a modern, accessible website to showcase its extensive training portfolio, communicate its expertise and stand out in a competitive market. The business also needed a coordinated digital marketing approach to increase online visibility, reach relevant audiences and generate qualified enquiries.

Our Strategy

Pixel designed and developed a bespoke, user-focused website with intuitive navigation and clearly structured course content for visitors to explore training solutions and identify relevant programmes. To boost its online presence, we integrated ongoing SEO and social media marketing, improving search visibility, increasing brand awareness and connecting GBS with businesses seeking effective training and professional development.

Key Features

• Bespoke website design
• Responsive mobile experience
• Comprehensive training catalogue
• Leadership training pages
• Corporate training programmes
• Intuitive course navigation
• Accredited qualifications content
• Enquiry-focused user journeys
• SEO and content optimisation
• Social media marketing strategy
  

The Result

A cohesive digital platform supported by an integrated marketing strategy, creating a stronger foundation for sustainable online growth. The improved website makes training services easier to discover, while SEO and social media marketing help expand reach, strengthen engagement and support ongoing enquiry generation.

Parfetts is a leading UK employee-owned wholesaler, supporting independent retailers through nine depots and nearly 2,000 symbol stores nationwide.

The Challenge

After more than 13 years working together, Parfetts’ existing corporate website no longer reflected its scale, ambition or evolving market position. It needed a complete redesign to improve user experience, unify its wholesale operations and brands, and support continued growth through a more intuitive, scalable platform.

Our Strategy

Drawing on our long-standing partnership and deep understanding of the business, we redesigned Parfetts’ corporate website from the ground up. A contemporary visual identity, clearer content architecture and intuitive navigation create a more cohesive digital experience. Dedicated sections showcase the depot network, symbol group brands, supplier partnerships and careers, while streamlined enquiry journeys support retailer acquisition. 

Key Features

• Bespoke corporate website design
• Responsive mobile-first user experience
• Dedicated symbol group pages
• Interactive depot location directory
• Streamlined retailer enquiry forms
• Supplier partnership information hub
• Integrated careers and recruitment
• Dynamic news content management
• Search-optimised website architecture
• Scalable content management system
  

The Result

A complete transformation of Parfetts' corporate digital presence, delivering a modern, scalable website that reflects its growth and market position. The redesigned platform unifies its operations, symbol group brands and commercial opportunities, with room for continued business expansion and growth.

Viva Holidays is an award-winning UK travel company specialising in tailor-made, twin-centre and multi-destination holidays, from luxury honeymoons and city breaks to cruises and international itineraries. 

The Challenge

Viva Holidays required a flexible digital platform to simplify complex holiday planning, helping customers explore destinations, discover holiday packages and create personalised itineraries. The website also needed to accommodate an extensive holiday catalogue while supporting evolving customer expectations and the company’s continued growth.

Our Strategy

For over 12 years, we’ve continually developed Viva Holidays’ digital platform, combining bespoke design with tailored travel technology. At its core, a custom-built trip builder simplifies multi-destination planning, allowing customers to easily create bespoke travel experiences. A comprehensive destination catalogue showcases international holidays and packages, while responsive design and search-friendly architecture support discoverability, usability and future growth. 

Key Features

• Bespoke travel website design and development
• Custom multi-destination trip builder
• Personalised holiday planning
• International destination catalogue
• Twin-centre and tailor-made holiday packages
• Destination pages and featured offers
• Honeymoons, cruises and guided tours
• Responsive, mobile-first design
• Holiday search, enquiries and booking
• SEO-friendly CMS and scalable architecture
  

The Result

A sophisticated travel platform that brings destination discovery and personalised trip planning together in one cohesive experience. Supporting a business that sends thousands of passengers on holiday every year, Pixel has delivered a scalable solution that enhances the customer journey and backs Viva Holidays’ commercial growth in the industry. 

DEEZ is an innovative eCommerce startup, combining product personalisation and augmented reality (AR) technology to deliver interactive online shopping experiences that transform how customers discover, customise and visualise products before purchasing.

The Challenge

DEEZ looked to transform an ambitious concept into a market-ready eCommerce platform, built from scratch. The solution had to support complex product configurations, intuitive purchasing journeys and augmented reality experiences, while providing the essential functionality, flexibility and scalability required to launch successfully. 

Our Strategy

We partnered with DEEZ to develop a bespoke eCommerce platform centred on personalisation, product discovery and seamless purchasing. Custom configuration tools and augmented reality let customers tailor and visualise products before buying. Integrated payments, secure checkout, order management and fulfilment workflows support the entire purchasing journey. Meanwhile, flexible content management, responsive design and an SEO-friendly, scalable architecture empower efficient platform management and deliver consistent cross-device experiences. 

Key Features

• Bespoke eCommerce development
• Advanced product customisation
• Augmented reality experiences
• Interactive product visualisation
• Dynamic product configuration
• Responsive mobile-first design
• Intuitive product discovery
• Secure online checkout
• Integrated order management
• Scalable SEO-friendly architecture
  

The Result

DEEZ launched with a distinctive, technology-led eCommerce platform that brings its distinctive vision for personalised shopping to life. By combining product customisation, augmented reality and seamless purchasing, the platform creates a more engaging customer experience, differentiates the brand in a competitive retail market and establishes a scalable foundation for future growth.