SPORTFIVE is a leading global sports marketing agency, connecting brands, clubs and rights holders through sponsorship, media rights and commercial partnerships. 

The Challenge

Coordinating stadium advertising across multiple clubs, leagues, competitions and commercial partners created enormous operational complexity. SPORTFIVE needed a centralised platform to manage advertising rights, inventory, fixtures and campaign delivery across the majority of Premier League and numerous EFL stadiums at scale, with the flexibility to support international expansion.

Our Strategy

We designed and developed Playmaker, a bespoke sports advertising platform that connects clubs, brands, competitions and commercial partners within one digital ecosystem. By centralising advertising rights, automating campaign workflows and coordinating stadium-specific requirements, the platform simplifies complex operations across English football. Ongoing development introduces intelligent automation and AI-powered functionality, supporting SPORTFIVE’s expansion into European markets, including Germany and Spain. 

Key Features

• Bespoke enterprise platform development
• Multi-club and league management
• Centralised advertising rights management
• Sponsorship inventory and campaign coordination
• Fixture-based advertising campaign scheduling
• Stadium-specific advertising format management
• Automated creative asset distribution
• Campaign approval workflow automation
• AI-powered media analysis tools
• Real-time campaign delivery reporting
  

The Result

Playmaker supports advertising operations across the majority of Premier League stadiums and an extensive EFL club network. Designed and developed by Pixel, the platform centralises complex commercial relationships and campaign delivery, helping SPORTFIVE coordinate high-value sponsorships and connect brands with millions of football fans.

Sanjeev Jewellers is a specialist British-Indian jeweller with more than 40 years of heritage, specialising in handcrafted 22ct gold, diamond and traditional Indian jewellery.

The Challenge

Sanjeev's ageing Wix website was limiting its ambitions to become a predominantly online business. They needed a scalable eCommerce platform with supplier integrations, inventory management, live gold-linked pricing and an improved shopping experience, while capitalising on untapped search demand across Indian wedding jewellery and 22ct gold.

Our Strategy

The platform was designed around the wider commercial strategy from the outset. A tailored eCommerce build gave Sanjeev the product architecture, filtering and checkout experience a large jewellery catalogue needs. Besides this, an ongoing programme of technical SEO, keyword-led content optimisation and paid social acquisition to turn its established brick-and-mortar reputation into sustainable online growth.

Key Features

• Custom eCommerce web design and development
• Category-led catalogue
• Advanced product search and filtering
• Product architecture for 22ct gold, diamond and Indian jewellery
• Mobile-first shopping experience
• Inventory management
• SEO-focused category and product architecture
• GA4, conversion and campaign tracking
• Ongoing SEO strategy and optimisation
• Meta and Instagram advertising management
  

The Result

A complete digital transformation of an established jewellery business that combines eCommerce with SEO and paid social campaigns designed to give more than four decades of heritage the visibility to reach a much larger online audience.

LabFactor is a UK-based, family-run beauty supplier specialising in professional lash, brow and beauty products. Since 2016, they have been serving beauty professionals with over 40 brands, including internationally recognised names such as Brow Code, ZOLA, Noemi and OkO.

The Challenge

LabFactor’s growing product range and professional customer base demanded a scalable eCommerce platform. The challenge was to simplify product discovery across an extensive multi-brand catalogue, support trade purchasing and customer loyalty, as well as deliver a seamless shopping experience built for commercial growth.

Our Strategy

We designed and developed LabFactor’s bespoke eCommerce platform from the ground up, tailoring the experience to the needs of beauty professionals. Contemporary design, intuitive navigation and advanced product categorisation make specialist products easier to discover and purchase. Dedicated brand collections and flexible pricing support trade customers, while integrated loyalty rewards and promotional tools encourage repeat business. Built with performance, search visibility and scalability in mind, the platform was engineered to support a high-volume retail operation. 

Key Features

• Bespoke eCommerce website development
• Responsive mobile-first shopping experience
• Extensive multi-brand product catalogue
• Advanced product filtering tools
• Dedicated brand collection pages
• Professional trade account pricing
• Bulk ordering and promotions
• Integrated customer loyalty rewards
• Secure streamlined checkout experience
• Search-optimised product architecture
  

The Result

LabFactor’s bespoke eCommerce platform now generates multimillion-pound annual online revenue. Combining intuitive product discovery, professional trade functionality and integrated loyalty rewards, the website supports sustained commercial growth and a thriving online beauty business.

London Treasury is the Greater London Authority’s investment manager, helping public-sector organisations achieve better outcomes across investment, treasury management, green finance and SME investment.

The Challenge

London Treasury needed a public facing platform capable of communicating a complex and highly regulated financial proposition. Working as a development partner, we were tasked with translating approved designs produced by Instinctif Partners into a robust, responsive and content-rich website. 

Our Strategy 

Our focus was structure, clarity and scalability. Services, investment performance, impact statistics, reports and regulatory information were all organised into a clear digital structure, while prominent data visualisation helped demonstrate tangible outcomes, including £346.8m allocated to 15 green projects. Overall, the entire project consisted of complete front and back-end development, content integration, staging, QA and iterative client UAT, taking the website through to final deployment.

Key Features

• Four dedicated service areas
• Data-led content
• London Treasury Liquidity Fund section
• Dynamic team directory
• Media and insights hub
• Reports and disclosures library
• Careers section 
• Newsletter and enquiry functionality
• Fully responsive desktop, tablet and mobile experience
• Structured Wordpress CMS
  

The Result 

A professional and highly structured digital platform that gives London Treasury a credible public-facing presence, with the flexibility to communicate an expanding portfolio of investment, treasury and public-sector finance services in an accessible way.

SmartTrace is a leading pet microchip registration and identification platform, helping reunite lost pets with their owners through a secure national database. 

The Challenge

Starting from scratch in the pet identification industry, SmartTrace needed a technology partner to turn its vision into a secure, reliable and scalable platform, delivering a straightforward registration experience for pet owners while laying the foundations for long-term commercial growth.

Our Strategy

We have partnered with SmartTrace since its inception, delivering end-to-end design, bespoke development and ongoing technical support. Through a series of bespoke digital platforms, including a secure pet registration database and dedicated pet owner portal, we've helped transform its initial concept into a scalable commercial operation. Our long-term approach focuses on evolving the technology alongside the business, strengthening the platform’s scalability, data management and reliability to accommodate growing demand. 

Key Features

• Bespoke web application development
• Secure pet records database
• Dedicated pet owner portal
• Integrated microchip registration management
• Centralised ownership record management
• Secure user account authentication
• Scalable database architecture design
• Protected pet owner information
• Intuitive user experience design
• Ongoing technical platform support
  

The Result

A long-term technology partnership has helped SmartTrace grow from startup to multimillion-pound business. With over 1.6 million pet records held across its platforms, SmartTrace has a secure, scalable digital foundation supporting continued growth and reliable pet identification.

Vadella is a growing group of specialist businesses providing testing, inspection, safety and compliance services across the UK built environment.

The Challenge 

Vadella approached us to create a website that represented where the business was heading, not simply where it was today. With an acquisition-led growth strategy, the platform needed to accommodate an ever-expanding portfolio of new businesses, services and culture, while strengthening the groups’ overall market presence. 

Our Strategy 

We designed around Vadella’s existing business model rather than the content itself. New specialist companies can be incorporated into a single digital ecosystem, while keeping clear service categories, individual partner-company identities and a consistent overarching brand. The site also works commercially in both directions, creating a clear journey for clients seeking compliance services, and to businesses considering joining or selling to Vadella. 

Key Features

• Brand development
• Bespoke UX/UI 
• Dedicated partner company/acquisition profiles
• Comprehensive service architecture
• Partnering and acquisition journey
• Dynamic news, insights, people and careers content
• Interactive UK locations
• Custom enquiry and lead capture
• Flexible CMS 
• SEO-ready, scalable website architecture
  

The Result 

A new brand identity and scalable digital platform that gives Vadella far stronger presence, with the structure needed to support its continued acquisition-led growth across the UK.

Theorycraft Marketing is a specialist gaming and entertainment marketing agency working with some of the world’s leading studios, publishers and brands.

The Challenge 

Theorycraft’s website no longer matched the calibre of the work behind it. We were commissioned to redesign and rebuild it completely, creating a more sophisticated, performance-led digital presence.

Our Strategy 

We put projects, results and credibility at the heart of the digital experience, using bold creative, streamlined content and a considered UX to quickly communicate Theorycraft’s capabilities. A case study-led portfolio system gave  campaigns and measurable outcomes greater prominence, while a custom CMS allowed the team to manage projects, services and insights, with SEO-focused architecture providing a scalable foundation for future growth.

Key Features

• Case study-led portfolio
• Results-driven homepage
• Dynamic services
• Custom CMS
• Insights hub
• Bespoke enquiry journeys
• Discord and social integration
• Mobile-first UX/UI
• SEO-focused architecture
• Custom interactive elements
  

The Result 

A bold, modern and scalable marketing platform that reflects Theorycraft's position within the global gaming industry, turning an agency brochure website into a powerful showcase of its work, expertise and measurable results.

Omnyy is a specialist UK Managing General Agent providing tailored commercial insurance and risk management solutions through broker and underwriting partnerships, covering professional indemnity, medical malpractice, management liability and commercial insurance.

The Challenge

Operating in a complex and highly competitive insurance market, Omnyy needed a professional, intuitive website to communicate its specialist expertise, simplify a diverse insurance offering, and strengthen brand credibility with brokers and prospective partners.

Our Strategy

We designed and developed a bespoke corporate website from the ground up, combining contemporary design, intuitive navigation and structured insurance product information. Clear user journeys and responsive UX improve accessibility, while SEO-focused architecture and considered redirects support online visibility and continuity. Leadership profiles and carefully organised content also helped to communicate Omnyy's underwriting expertise. 

Key Features

• Bespoke corporate website design and development
• Responsive, mobile-first UX
• Dedicated commercial insurance product pages
• Intuitive product navigation
• Broker and partnership enquiry journeys
• Leadership and underwriting team profiles
• Company information and brand storytelling
• News and industry insights
• SEO-friendly website architecture
• Flexible content management system
  

The Result

A modern, bespoke corporate website that brings together complex insurance products, underwriting expertise and commercial opportunities into one digital experience. The platform strengthens Omnyy's digital presence, making complex insurance products easier to navigate, while supporting broker relationships, partnership enquiries and future business growth.

Established in 1988, RunningImp is one of the UK’s leading suppliers of medals, trophies and event essentials, supporting major events including the London Marathon and Great North Run, alongside local charity runs and international sporting competitions.

The Challenge

With an extensive product catalogue spanning medals, trophies, bespoke merchandise and event equipment, Running Imp needed an eCommerce platform capable of simplifying a complex purchasing experience. The website needed to streamline product discovery, personalisation, bespoke enquiries and high-volume transactions for diverse customers.

Our Strategy

We have partnered with RunningImp since 2020, designing and developing its bespoke eCommerce platform entirely from scratch. Tailored to the events industry, the website combines intuitive navigation and structured product categories with advanced customisation for medals, engraving and merchandise. Streamlined purchasing journeys make products easier to discover, personalise and order, while bespoke enquiry functionality supports more complex requirements. 

Key Features

• Bespoke eCommerce website development
• Advanced product personalisation tools
• Custom medal and engraving options
• Extensive multi-category product catalogue
• Intelligent product search and filtering
• Bespoke enquiry and quotation functionality
• Responsive mobile-first shopping experience
• Streamlined basket and checkout
• Customer account and order management
• Search-optimised product category architecture
  

The Result

RunningImp’s bespoke eCommerce platform now generates multimillion-pound annual online revenue. Developed entirely by Pixel, it combines product customisation with intuitive shopping journeys to support high-volume sales and sustained growth, strengthened by an ongoing development partnership since 2020.

DKC is an innovative digital platform modernising pedigree registration through connected technology and AI, helping breeders and owners manage canine ancestry, ownership and breeding records.

The Challenge

Traditional pedigree registration long relied on paperwork, fragmented records and manual verification, creating unnecessary complications for breeders and dog owners. DKC wanted to disrupt this approach with a secure, intuitive digital ecosystem combining pedigree registration, breeding relationships, ownership management and AI-powered functionality, built to scale internationally.

Our Strategy

We designed and developed DKC’s complete digital ecosystem, including bespoke iOS and Android applications, scalable backend infrastructure and integrated AI technology. Our approach simplifies complex pedigree processes through intuitive user journeys, automated record management and intelligent verification. By developing the AI alongside the core platform, we connected breed identification, document scanning, registration and ownership transfers within one seamless experience, with the flexibility to evolve as the business grows.

Key Features

• Bespoke iOS and Android applications
• AI-powered breed identification tools
• Intelligent pedigree document scanning
• Digital pedigree registration management
• Sire, dam and litter registration
• Digital certificates and pedigree records
• Secure ownership transfer functionality
• Breeder identity verification processes
• Integrated eCommerce and payment processing
• Scalable cloud infrastructure development
  

The Result

DKC now has a bespoke digital ecosystem transforming traditional pedigree registration into a more accessible, connected experience. Merging mobile applications, intelligent automation and secure record management together, it replaces manual processes with a scalable solution designed for international growth.

Water Direct is a leading UK provider of alternative and emergency water supply solutions, supporting utilities, commercial organisations and public-sector customers nationwide.

The Challenge

Managing emergency water supply often involves coordinating vehicles, monitoring live incidents and processing large volumes of operational information. Water Direct needed a centralised intelligence platform to connect to live pump tanker data with wider business systems, giving internal teams and customers secure access to clear dashboards, actionable insights and detailed reports.

Our Strategy

We developed a bespoke business intelligence platform integrating live data from pump tankers on active jobs. Custom dashboards, advanced data processing and analytical tools turn complex operational activity into actionable insights, incident reports and historical analysis. The platform was designed to support operations, sales and client teams, while Microsoft Entra integration provides secure authentication and controlled access to sensitive commercial information.

Key Features

• Bespoke BI platform
• Custom dashboards and data visualisation
• Live pump tanker integration
• Real-time operational reporting
• Data processing and analysis
• Incident monitoring and reporting
• Automated report generation
• Tailored operations, sales and client dashboards
• Microsoft Entra security and access controls
• Scalable architecture and ongoing support
  

The Result

A scalable enterprise software solution that transforms complex operational data into actionable insights, improving visibility across ongoing and historical incidents. By bringing everything into one place, we’ve equipped teams and customers with the clarity to make faster, better-informed decisions and strengthened the technology behind critical water supply operations across the UK.

Parfetts is a leading UK employee-owned wholesaler, supplying thousands of independent retailers through its nationwide depot and symbol group network, with an annual turnover exceeding £800 million.

The Challenge

When we inherited Parfetts' existing eCommerce platform, it was processing less than £50 million in annual sales. As the business expanded, the platform needed to evolve to support significantly greater transaction volumes, complex wholesale pricing, promotional structures and growing demand for online ordering. 

Our Strategy

Building on our long-standing partnership, we have continually evolved Parfetts’ B2B eCommerce ecosystem to support sustained commercial growth. We strengthened the platform’s architecture, simplified wholesale purchasing and introduced intelligent functionality, including AI-powered product search, barcode scanning and integrated loyalty rewards. Alongside sophisticated pricing and promotional structures, ongoing performance optimisation and integration with wider business systems have helped the platform scale into a digital sales operation processing hundreds of millions of pounds annually.

Key Features

• Bespoke B2B eCommerce development
• AI-powered product search
• Barcode-enabled product ordering
• Advanced wholesale pricing structures
• Integrated loyalty rewards programme
• Extensive wholesale product catalogue
• Intelligent product filtering
• Streamlined checkout and reordering
• Integrated business system connectivity
• Scalable high-volume architecture
  

The Result

A remarkable digital growth journey, taking Parfetts’ eCommerce operation from under £50 million to over £531 million in annual sales. The website alone now processes more than £230 million annually, demonstrating the commercial impact of continuous innovation, intelligent functionality and a long-term technology partnership.

Lester Controls is one of the UK’s leading independent manufacturers of lift and escalator control systems, delivering innovative engineering solutions to customers across the UK and Europe.

The Challenge

Lester Controls needed a modern corporate website to showcase its specialist products, including lift controllers and components, while simplifying technical information and strengthening its digital presence with engineers, installers and prospective customers across the industry. The platform also needed to highlight the company’s heritage, innovation and projects while driving new business enquiries.

Our Strategy

We developed a bespoke, responsive website combining intuitive navigation with structured product information, making it easier for customers to explore the company’s extensive range of lift and escalator control solutions. Dedicated product pages, technical resources and project case studies showcase their engineering expertise, while clear enquiry journeys support B2B lead generation. Building on this, the flexible CMS creates a scalable foundation for future growth.

Key Features

• Bespoke website design
• Responsive mobile design
• Product catalogue
• Lift and escalator categories
• Technical specifications
• Product enquiries
• Downloadable brochures
• Project case studies
• Company history and certifications
• SEO and scalable CMS
  

The Result

A scalable, commercially focused brochure website that reinforces Lester Controls’ reputation as a leading UK manufacturer, supports B2B lead generation and provides a strong digital foundation for continued growth within the lift and escalator industry.

GBS Corporate Training is an established UK training consultancy with over 60 years of experience in leadership development, management training and accredited qualifications.

The Challenge

GBS needed a modern, accessible website to showcase its extensive training portfolio, communicate its expertise and stand out in a competitive market. The business also needed a coordinated digital marketing approach to increase online visibility, reach relevant audiences and generate qualified enquiries.

Our Strategy

Pixel designed and developed a bespoke, user-focused website with intuitive navigation and clearly structured course content for visitors to explore training solutions and identify relevant programmes. To boost its online presence, we integrated ongoing SEO and social media marketing, improving search visibility, increasing brand awareness and connecting GBS with businesses seeking effective training and professional development.

Key Features

• Bespoke website design
• Responsive mobile experience
• Comprehensive training catalogue
• Leadership training pages
• Corporate training programmes
• Intuitive course navigation
• Accredited qualifications content
• Enquiry-focused user journeys
• SEO and content optimisation
• Social media marketing strategy
  

The Result

A cohesive digital platform supported by an integrated marketing strategy, creating a stronger foundation for sustainable online growth. The improved website makes training services easier to discover, while SEO and social media marketing help expand reach, strengthen engagement and support ongoing enquiry generation.

Parfetts is a leading UK employee-owned wholesaler, supporting independent retailers through nine depots and nearly 2,000 symbol stores nationwide.

The Challenge

After more than 13 years working together, Parfetts’ existing corporate website no longer reflected its scale, ambition or evolving market position. It needed a complete redesign to improve user experience, unify its wholesale operations and brands, and support continued growth through a more intuitive, scalable platform.

Our Strategy

Drawing on our long-standing partnership and deep understanding of the business, we redesigned Parfetts’ corporate website from the ground up. A contemporary visual identity, clearer content architecture and intuitive navigation create a more cohesive digital experience. Dedicated sections showcase the depot network, symbol group brands, supplier partnerships and careers, while streamlined enquiry journeys support retailer acquisition. 

Key Features

• Bespoke corporate website design
• Responsive mobile-first user experience
• Dedicated symbol group pages
• Interactive depot location directory
• Streamlined retailer enquiry forms
• Supplier partnership information hub
• Integrated careers and recruitment
• Dynamic news content management
• Search-optimised website architecture
• Scalable content management system
  

The Result

A complete transformation of Parfetts' corporate digital presence, delivering a modern, scalable website that reflects its growth and market position. The redesigned platform unifies its operations, symbol group brands and commercial opportunities, with room for continued business expansion and growth.

Viva Holidays is an award-winning UK travel company specialising in tailor-made, twin-centre and multi-destination holidays, from luxury honeymoons and city breaks to cruises and international itineraries. 

The Challenge

Viva Holidays required a flexible digital platform to simplify complex holiday planning, helping customers explore destinations, discover holiday packages and create personalised itineraries. The website also needed to accommodate an extensive holiday catalogue while supporting evolving customer expectations and the company’s continued growth.

Our Strategy

For over 12 years, we’ve continually developed Viva Holidays’ digital platform, combining bespoke design with tailored travel technology. At its core, a custom-built trip builder simplifies multi-destination planning, allowing customers to easily create bespoke travel experiences. A comprehensive destination catalogue showcases international holidays and packages, while responsive design and search-friendly architecture support discoverability, usability and future growth. 

Key Features

• Bespoke travel website design and development
• Custom multi-destination trip builder
• Personalised holiday planning
• International destination catalogue
• Twin-centre and tailor-made holiday packages
• Destination pages and featured offers
• Honeymoons, cruises and guided tours
• Responsive, mobile-first design
• Holiday search, enquiries and booking
• SEO-friendly CMS and scalable architecture
  

The Result

A sophisticated travel platform that brings destination discovery and personalised trip planning together in one cohesive experience. Supporting a business that sends thousands of passengers on holiday every year, Pixel has delivered a scalable solution that enhances the customer journey and backs Viva Holidays’ commercial growth in the industry.